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The "International Marketing for Studies and Research" office within the
DAAD began its work in 2001. This office acts both for the Higher Education
Consortium "GATE-Germany" and for the secretariat of the Joint Initiative on
"International marketing to promote study, research and training in Germany".
The "GATE-Germany" consortium was jointly established with the HRK. Its
mission is to position the study and research programmes offered by its
112 members (universities, science and research organisations, and other
education providers) in the international market. Its action fields include
marketing initiatives abroad (organisation of exhibition stands, information
and promotional tours, media campaigns, etc.) as well as continuing training
seminars for marketing officers from universities in Germany; in addition,
GATE-Germany develops and produces print media, CD-ROMs and websites. DAAD
Vice-President Professor Max Huber, who is simultaneously the Federal Government
Commissioner for International Higher Education Marketing, chairs the consortium.
"GATE-Germany" sees itself as part of the Joint Initiative on "International
marketing to promote study, research and training in Germany", also launched
in 2001. The federal government, the federal states, intermediary organisations,
education, science and research institutions, and German business and industry have
joined forces in a global advertising campaign run under the slogan of "Hi! Potentials -
International Careers Made in Germany". This is achieved by organising a series of
international events in co-operation with "GATE-Germany" and the key German science
and research institutions and funding organisations. These events are accompanied by
a media campaign aimed at presenting a coherent image abroad in order to raise the
international appeal of the study and research programmes offered in Germany.
The creation of a world wide network of DAAD Information Centres (ICs) plays
an increasingly important role here. These ICs are run by Lektors, and provide
information and advice locally, organise events, including larger education fairs,
the latter together with the "International Higher Education Marketing for Education
and Research Office"; they also make and maintain contacts with the media and
with other multipliers and disseminators, including, in particular, former DAAD
scholarship holders.
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Information
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Internationale Zusammenarbeit
Generaldirektor des British Council besucht DAAD
Martin Davidson, seit 2007 neuer Generaldirektor des British Council in London, hielt sich am 23./24. Juli zu einem Meinungsaustausch mit dem DAAD in Bonn auf.
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Wettbewerb ''Welcome Centres''
Attraktiv für internationale Spitzenkräfte
Bis Mitte August läuft noch der Wettbewerb ''Welcome Centres''. Gesucht werden Universitäten, die mit neuen und originellen Ideen dafür sorgen, dass sich internationale Forscherinnen und Forscher in Deutschland willkommen...
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Mathematikertreffen
Von Analysis bis Algebra
Im Jahr der Mathematik kamen ausländische und deutsche Studierende und Doktoranden der Mathematik zu einem fachspezifischen Stipendiatentreffen in Bonn zusammen. In Vorträgen, Diskussionen und Workshops ging es um...
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Deutsch-Jordanische Universität
Fachhochschulstudium nach deutschem Muster
Vom 6. bis 8. Juli besuchten Bundesbildungsministerin Annette Schavan und DAAD-Präsident Stefan Hormuth mit einer hochrangigen Delegation Jordanien. An der internationalen Deutsch-Jordanischen Universität erhielten zehn...
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